Buleleng - Famous as a producer of superior grapes in Bali, Buleleng Regency also has one local processed grape product that has high selling value, namely Bulde (Buleleng Dessert) Wine.
Although it is called wine, the drink extracted from Buleleng's native grapes, Alphonsogrape, is processed with 0 percent alcohol so it is safe for all ages.
With only Rp45 thousand per small bottle and Rp90 thousand per large bottle, consumers can enjoy Bulde Wine that has a fresh and exciting taste.
Not only in terms of enjoyment, clinically, Bulde Wine has also been tested to be rich in antioxidants and six natural phenolcarboxylic compounds that are beneficial for improving body health such as ulcer medicine, anti-aging, antidepression, and increasing body immunity. In fact, the antioxidant content in Bulde Wine can also prevent cancer.
Under the banner of CV Pionir Akselerasi Sejahtera, which was established in 2017, Bulde Wine was born from a joint synergy with the Buleleng Regency Government through the Department of Trade, Industry, Cooperatives, and Small & Medium Enterprises (DagperinkopUKM) and the academic community of the Chemistry Department of Ganesha University of Education (Undiksha).
When contacted on Sunday (15/4/2024), Co-CEO of CV Pionir Akselerasi Sejahtera, I Putu Pandu Setiawan, explained that the purpose of their presence is as a forum for grape farmers who experience a surplus during the harvest. In order to prevent the grapes from not being absorbed in the market, the company is ready to buy the farmers' crops and process them into high-value products.
Besides dessert wine, other processed products such as juice, kombucha, and jam are also produced by the company based in Seririt Village. It even cooperates with the Wira Grape Sejahtera Women Farmers Group located in Lokapaksa Village.
"When farmers harvest excess grapes, they are utilized by us. So we process it to be more valuable. Moreover, this type of Buleleng Alphonsogrape grape has many health benefits," said Pandu.
Thanks to the cooperation with Undiksha, CV Pioneer Acceleration Sejahtera has succeeded in formulating Bulde Wine whose nutritional content has been clinically tested. Together with the DagperinkopUKM Office of Buleleng Regency, coaching in terms of production, packaging, and product marketing was received by his party. Thus, his team of 10 people can realize Bulde Wine products that are marketed attractively and professionally.
Not only that, legality is also completed through intellectual property rights (HAKI), CV legal entity, BPOM test, and halal certification. "HAKI and licensing are all complete. Hopefully for this year, BPOM and halal certification will be finished," said Pandu.
Marketing is carried out in conventional ways such as in offline stores and MSME events, as well as online through marketplaces such as Tokopedia, Shopee, and Tiktokshop. Sometimes, Pandu also sends his products directly to customers through orders received via WhatsApp.
Bulde Wine's customers are not only from local Buleleng Regency, but also from South Bali areas such as Nusa Dua, Kuta, and Denpasar. In fact, product shipments are also made outside Bali such as Sumatra, Kalimantan, Sulawesi, and Java.
Through Bulde Wine, Pandu hopes to show the world that Buleleng's local wine is not inferior to foreign products. He also hopes that the cooperation will be more solid, because support in terms of legality and marketing is needed by Bulde Wine. (MC Buleleng Regency/can)